COLGATE
MOTION "POWERBRUSH"
When I was thinking how to bring across the benefit of the toothbrush, visual of a road sweeper going around all corners & cleaning up all dirt surfaced in my mind.
The insight & media were then married in my mind with the simplicity of the message brought across as an outdoor.
PR LINKS:
http://www.bestadsontv.com/ad/44889/zoe-ong-Colgate-Powerbrush
http://www.coloribus.com/adsarchive/ambient/colgate-motion-powerbrush-12796555/
http://www.advertolog.com/colgate/ambient/powerbrush-12794805/
http://theinspirationroom.com/daily/2009/adfest-lotus-winners/
AWARDED IN:
Adfest 2009 Silver
New York Festivals 2009 Bronze
Australasian Writers and Art Directors Association
Clio 21th Anniversary 2009 Finalist
Cannes Lions 2009 Finalist
The Work 2009
