Transfero is a fintech for buying and selling cryptoactives. Originally a Swiss-based group and founder of the BRZ Token, the largest national stablecoin paired with a national currency in Latin America.
In 2021, the RAF.DESIGN agency invited me to redesign the original brand, which was undergoing changes in its positioning.
The company that once conveyed a traditional and far-fetched look, now would have a bolder and more technological stance. The solution came through a brand with a modern look and which enables the creation of a clear and objective design system, facilitating the organization of the brand architecture/portfolio and the creation of new UX elements for the deployment of new products and services.
Agency: RAF.DESIGN
Strategy: Roberto Ferreira
Design Direction: Walter Mattos
Graphic Design: Walter Mattos, Andrés Sánchez
