LFG – Wellness Podcast
USA
LFG is much more than the informal team rallying call. It stands for Life Fitness Goals, an American brand that incorporated the well-known urban acronym into its DNA. LFG is dedicated to spreading happiness and positivity through exercise. Future endeavors include fitness products and supplements. But the first creative output is an inspiring interview podcast where guests share their real-life stories of overcoming struggle by keeping fit physically and mentally. As LFG puts it: Ordinary people do extraordinary things.
We set off to create a positive, honest and straightforward brand. To this end, we chose a semi-bold, sans serif font as a wordmark and a palette with warm, muted, yet vibrant colors. The brand icon comprises the letters LFG, laid out to create a smiling face that reinforces the core message.
One of the leading brand applications at this stage is each podcast episode cover. We designed these with different typographic compositions, making every single one have a unique character. They all share a constant feature, though, a subtle yet utterly recognizable smile stylized through lines or font.
