A Instagram strategy for Pininfarina Architecture
Storytelling and content strategy to involve people in Pininfarina Architecture’s world
Pininfarina Architecture is the brand dedicated to the architecture of the historic Pininfarina brand. It has always been the market’s leader, both for the brand’s reputation in the field of design and engineering than for the relevance of the projects carried out internationally. Pininfarina’s projects stand out not just for their architecture with a high visual impact,
but also for a rigorous and methodological approach to design, proven by the expertise gained over the years in this industrial sector. For Pininfarina Architecture we created a digital strategy dedicated to Instagram, in order to create a visual identity for this social network and to narrate the projects and more.
Design abstraction
In order to describe and convey Pininfarina’s characteristic planning process, we have experimented with the creation of visuals of generative art, which, starting from lines and shapes, make the process of creation and design visible.
In this way it is possible to narrate any project from the idea to the final realization.
