Fuzzy Wuzzy for CCC Shoes
CCC Shoes approached me with the idea of using a character I had made for NFT's called Fuzzy Wuzzy as part of their Black Week campaign. I worked with them for a month creating 100's of assets and animations as part of the project. Fuzzy was featured in Instagram posts and games, large scale murals around Poland and in-store signage as well, that both included AR experiences, and incorporated into CCC messenger as part of the full scale campaign. I was honored to be one of the first 3d artists they had tapped for making this type of experience.
CCC has a new brand hero. Fuzzy is a 3D generated, helpful and dancing friend of the brand's customers. She will showcase the hottest Black Week deals and the latest trends, helping you shop online.
Fuzzy Wuzzy in Vogue
CCC follows technological trends. Fuzzy, the new mascot of the brand, not only dances and talks, but above all is an advisor and assistant to CCC customers. It accompanies them throughout their shopping experience - tells them how to find and use the most attractive discounts during Black Week. You can chat with him on the CCC messenger, making him your personal stylist and fashion expert.
Fuzzy also appeared on a mural in the center of Warsaw. Posters with a QR code were hung in other cities, after scanning which we are transferred to a virtual reality presenting products from the CCC offer.
The author of Fuzzy is Ken Kelleher. The American sculptor combines futuristic forms with engaging installations in public space. His innovative 3D forms boldly contribute to the world of NFT's - non-exchangeable tokens, a cyber currency that enters reality more and more boldly.
CCC is a chain that offers footwear and accessories from brands such as Lasocki, Gino Rossi, Jenny Fairy, DeeZee, ADIDAS, Converse or Vans. You can buy them in stationary stores and online at ccc.eu, e-shoes and Modivo. CCC has over 1,200 showrooms, mainly in the European Union countries.
CCC follows technological trends. Fuzzy, the new mascot of the brand, not only dances and talks, but above all is an advisor and assistant to CCC customers. It accompanies them throughout their shopping experience - tells them how to find and use the most attractive discounts during Black Week. You can chat with him on the CCC messenger, making him your personal stylist and fashion expert.
Fuzzy also appeared on a mural in the center of Warsaw. Posters with a QR code were hung in other cities, after scanning which we are transferred to a virtual reality presenting products from the CCC offer.
The author of Fuzzy is Ken Kelleher. The American sculptor combines futuristic forms with engaging installations in public space. His innovative 3D forms boldly contribute to the world of NFT's - non-exchangeable tokens, a cyber currency that enters reality more and more boldly.
CCC is a chain that offers footwear and accessories from brands such as Lasocki, Gino Rossi, Jenny Fairy, DeeZee, ADIDAS, Converse or Vans. You can buy them in stationary stores and online at ccc.eu, e-shoes and Modivo. CCC has over 1,200 showrooms, mainly in the European Union countries.
