Cuddles Foundation is India’s only non-profit that helps children fight cancer with holistic nutrition.
Visual Identity System x Website Design
A bold and creative brand built around hope instead of guilt.
Whether we’re talking to the biggest donors or the youngest campaigners, the goal was that every message going out should fill them with optimism and inspire them to join the mission to feed children and starve cancer.
With its fresh, playful visual approach, the website acts as the perfect counterpoint to a tough subject like cancer.
Retainer Project 2021
Brand Strategy & Content: (Social Collective)
Design, Illustrations & UI: Shreya Gupta
Copywriting: Joseph Thomas
Copywriting: Joseph Thomas
Web Development: BotBakery
Photography: Selvaprakash Lakshmanan, Suraj Katra
Visit Site: cuddlesfoundation.org
Photography: Selvaprakash Lakshmanan, Suraj Katra
Visit Site: cuddlesfoundation.org
