In 2019-2020 I was a Principal UX Design Manager for Macys in San Francisco, where I helped lead a major redesign of Macy’s website and mobile app which improved user engagement and business KPI’s, and won numerous design awards.

Macy’s App/Website Redesign Awards (40+ to date):
• The Webby Awards, 2020 (People’s Voice Award – Apps, Mobile, and Voice / Fashion, Beauty & Lifestyle)
• International Design Awards, 2019 (Gold – Multimedia / Mobile/Web Application Design)
• International Design Awards, 2019 (Gold – Multimedia / Website Design)
• A’Design Award, 2020 (Gold – Website and Web Design)
• Communicator Award, 2020 (Excellence – Best User Experience for Mobile)
• Communicator Award, 2020 (Excellence – Best Visual Design – Aesthetic for Mobile)
• Communicator Award, 2020 (Excellence – Best Visual Design – Function for Mobile)
• Communicator Award, 2020 (Excellence – Best Use of Augmented Reality for Mobile)
• Indigo Award, 2020 (Gold – Digital Design)
• Indigo Award, 2020 (Gold – UX & UI / Interactive Design)
• Indigo Award, 2020 (Gold – Mobile Interaction & Experience)
• DNA Paris Award, 2020 (UI Design)
• DNA Paris Award, 2020 (Apps)
• DNA Paris Award, 2020 (Website Design)
• London International Creative Competition, 2019 (Shortlist – Website)

Customize Clothing UI Patents Pending:
• Display Screen with Graphical User Interface #29/731,174
• System, Method, and Computer Program Product for Interactive User Interfaces #16/846,674