Keep the three letters you chose from the last assignment, and now choose 3 words. They can be any words and do not have to have any meaning or associa- tion with each other. Set each letter and word in any of the following typefaces in uppercase, lowercase, or a combination: Helvetica, Univers, Futura, Garamond, Times Roman, Century, and/or Bodoni (as per last week’s assignment). Do not use any decorative typefaces—only classic, neutral fonts. You can do all the let- ters and words in one typeface, or in any combination of the faces listed (don’t mix fonts within the words). Be selective in choosing letterforms and typefaces that work well together. Use the three words and the three letters to create six new compositions. 

You will set the type using one of the approved typefaces (see earlier assign- ments). Once you pick a typeface to work with for the text, use that for all compositions. You may adjust the type size, line spacing, letterspacing and column width. You can add more text.

The text should be readable in at least some of the compositions. Other compositions may feature unreadable text (blown off the page, used as texture, etc.). 

Positive/negative is the relationship between figure and ground. Are there black elements on a white ground, or white elements on a black ground? Does the ground interchange from black to white? Just making a composition negative does not deal with those issues.

Texture is the ability to render type in ways other than just hard edge black and white. Combining hand effects (drawing, painting), machined effects (photo- copying, scanning), computer effects (PhotoShop, Illustrator) and/or accidental effects (spills, crumples, rips) allows you to define type in unusual and unique ways—challenging you to see it differently.

Typography exists in our world in many forms — this is an opportunity to explore non-traditional representations of typographic form. 

You will start with the same 3 letters, 3 words and text you used in the last assignments, and include a carefully chosen photograph of your choice. For best results, the image should be simple and graphic (a basic object works best). Don’t use an image that can’t be silhouetted, or that includes a background. Simple household objects are a good choice—look for tools, kitchen tools, desk- top items, etc. Try not to use objects that include other typography, like clock faces, money, etc. 

To investigate the concept of visual hierarchy and its related properties such as visual punctuation, contrast, balance, rhythm, texture, and visual compensation. To understand how visual hierarchy is achieved through the alteration, manipula- tion, and orientation of typographic elements and how these elements relate not only to one another but to the whole. To translate these concepts into a prag- matic, concrete form. To apply concepts like the effects of letterspacing, leading, typographic size, weight, word spacing, orientation, grouping, spatial relationship to the communication of a message. To understand the function of the grid as an element of design.