BIG KAHUNA BURGER
Brief: Make a fictional brand come to life.
Big Kahuna Birger, a returning burger chain in Tarantino's universe of movies, was brought to life through a collage of sweet nostalgia and memories of a tropical paradise far away. The show-stopper in Tarantino's fictional burger was the pineapple ring, placed between the bun and patty. Its sweet taste, inviting shape and bright colour inspired the brand's expression and language.
