ASCM 2019’s theme “A Better World Through Supply Chain” emphasized supply chain’s ability to drive positive change. Being the first major annual conference after a rebrand, it also represented the organization’s development. I leaned heavy on the truest green in our color palette to represent that growth; those development efforts; and the push for more ethical and eco-conscious supply chain practices. Contrasting it with black added to the technological, “looking to the future aspect” of both the brand and the theme.