Boston Youth Wrestling was undergoing a major change, joining forces with Beat the Streets, a national youth wrestling and mentoring organization. This project involved developing a new logo that would not only represent their Boston chapter but also serve as a foundation for future chapters across New England.
We started with a temporary logo for "Beat the Streets Boston" to facilitate a smooth transition. While exploring creative concepts, the idea of a wrestling lobster emerged, a playful nod to the region. Ultimately, a lighthouse was chosen for the final logo. The lighthouse symbolizes both the geographic location of New England and the guiding light Beat the Streets provides to young wrestlers.
