This project was born during my Graphic Design career.

The objective was to create a multipack design that is easy to use and carry for the user, so I decided to create a packaging able to carry 4 bottles of 500 ml.

The main idea was to create a design where visual impact and immediate recognition of the product predominates.

The design has the same color palette of the brand and the concept that it imposes in their advertisements, in this case sharing moments while consuming the product.

In the upper part, circular texts and diagonals are used to give the design dynamism. On the sides, the brand concept is reinforced by the images and the text.

On the other hand, to make the product even more recognizable, each side has the brand logo.

It is a 20x20x14 cm packaging which has a built-in base that allows it to support the weight of 4 bottles that fit inside. They must be place alternately (2 above and 2 below) so the lid of each one comes out through the holes on their sides.

The closure is made by joining the two faces that has the handle and make them go through the slots and close the packaging as indicated in the photo.