DESIGNING THE VISUAL IDENTITY FOR A NEW NETWORK FOR TALENTED NETWORKERS
YADO - 2019
YADO is an alternative and novel way for entrepreneurs and freelancers to find places to work in the city - whether in traditional co-workings or less conventional spaces such as hotels, restaurants or cafes. The company is keen to promote a nomadic way of working that is more relevant and attractive to the latest generations of workers.
But it’s not just about finding great places for people to work, it’s also about helping them make connections with other people who are looking for projects, collaborators or inspiration. Yado allows its users to expand their network of contacts and even participate in different events and activities.
The visual language we chose evolved from the concepts of “space” and “transformation” that were reworked into an identity which is fresh and easy to recognise. It plays with the shape of the letter "Y" using it as a blueprint for the space.
TEAM
Carles More - Creative Director
Iván Jiménez - Art Director & Designer
Carles More - Creative Director
Iván Jiménez - Art Director & Designer
