YEMAT
YEMAT is a streetwear luxury brand, inspired by people who didn’t fit in society. It is a slang word from a southern Italian city called (BARI) IE MAT is an exclamation like "you're out of your mind".
The goal was to collide two different worlds together in the identity and these were the street style/ urban skateboard wear and the retro futuristic style. Beyond these it needed to look premium. With all these combined together it will bring a different flavor of style that has a modern urban look with a touch of retro elements. Some elements we're selected from the past. present and the future and then combined into a timeless symbol that looks bold and complements the target market.
