‘Nice to Meet You’ is a rebranding campaign to work as a greeting message from the new Julie’s to the consumers. The older-looking Julie with two ponytails and blue ribbon, which accompanied consumers for 35 years, has changed her look to short hair and wearing a red-ribbon hairband, looking upwards confidently to show the new identity of the brand – passionate, youthful and energetic.

The overall concept of this TVC is to convey a message of “Although her looks has changed, Julie’s is still the same Julie’s that we grew up with”. By demonstrating the story about the transformation of the old Julie’s to a younger and braver girl, we aim to put the audience in a clear frame of mind about Julie’s changes, step out from the old perception and start to be aware of the refreshed Julie’s looks.