ASCENT. Light in the Dark. NFT charity project
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Poster design for a big charity project dedicated to the fight against breast cancer. The project is a photo exhibition at the Shchusev Museum of Architecture in Moscow. The exhibition opens a series of projects on the problems of oncology, covering various topics: from psychological help to the sick and their families, to educational projects aimed at dispelling myths about the disease. With the official support of the Ministry of Culture of the Russian Federation, MUAR, N.N. Blokhin Cancer Research Center, Cosmopolitan, Rain, Radio Kultura, Tatlin and Photopsychology.
2021
Facade poster
3ds Max, tyFlow, V-ray, Photoshop, Magic Bullet, Camera Raw
Main graphics was done with 3ds Max and V-ray, with help of tyFlow plugin for a «stars» on the skin, which is pretty cool, when you need some procedural help right inside the program.
Details
3ds Max, tyFlow, V-ray, Photoshop, Magic Bullet, Camera Raw
Logo & typography
composed in Corel Draw
Not a single font matched this headline, and I must have gone through a thousand of them. Until I realized that cancer is a failure in the system, so no healthy system (font) is not suitable here. This is why it was decided to make the title out of the non-printable characters of the incredibly beautiful EIKO headset by the Pangram studio. So, for now, the title became the logo of the project.
Postprocessing
V-ray Raw + Magic Bullet + Lens effects + Camera Raw + Typography
An animated version of the poster is put up for a charity NFT auction, all proceeds from which will go to the further development of the project. Our team will be very grrateful for your support:
