StraitsX
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Design Scope: Rebrand . Brand Identity . Brandworld
Agency: Kiilat Creative
Background:
StraitsX is a Singapore-based payment processing gateway and cryptocurency company.
The Brief:
Rebrand StraitsX and redesign their stable coins.
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Inspired by its own name, the new ID depicts a strait, a narrow passageway of water connecting 2 bodies of water. Utilising the idea of water and flow, the rebrand aims to express connectivity from an existing fiat-based financial system to a blockchain-based financial system.
Stable Coin:
XSGD is Singapore's own stablecoin. The equal borders at the top and the bottom represent XSGD’s one for one parity with the Singapore dollar.
