SERVICING GROWTH
AKZONOBEL / DULUX - 2018
DULUX DECORATOR CENTRE SERVICES REBRAND
Reposition and development of a new identity to replace AkzoNobel’s Contract Direct service.
The task was to simplify and bring in line the existing proposition and identity with other Dulux services and Brands. Make it marketable and compelling to new and existing Contract Direct customers so that they would not want to switch their business to a competitive brand from Contract Direct upon its ending.
The branding needed to be consistently represented through online and offline communications, including interactive PDFs, welcome boxes (and merchandise), printed information sheets and leaflets.
BRANDBOOK AND TOOLKIT
CORPORATE ROLLOUT
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER & DESIGN DIRECTOR.
