During the Covid-19 pandemic, many South Africans found themselves without work or short of cash. Gumtree's Declutterthon campaign gave their audience the opportunity to sell the extra items lying around their homes, and in doing so, get a chance to play the game board and win a selection of prizes. I worked on the UX for the game and did all the marketing material for the campaign. The campaign kicked off with a launch video shot by 10cent media with the end board animation done by Danny Romano.
Game UX and Design
MAILERS
Social Media
Declutterthon booklet presented to influencers
Gumtree website banners
