Participation in the competition for the development of the logo of the National Restaurant Association of Ukraine
Ukrainian restaurateurs have created an association to protect their rights and develop the restaurant business.
In this regard, an open competition was announced to create a logo for this association.
Formulation of the problem
1. Abbreviated name:
NRAU (НРАУ)
2. Scope and specifics of activities
The main speaker and advocate of the interests of the restaurant industry. An open platform where conditions for development are created.
3. Main directions of work:
- Protection of participants and lobbying their interests.
- Up-to-date and certified education. Development of personal and collective competence.
- Industry system analytics.
- Possibility of cooperation and creation of partnerships (purchasing communities, marketplaces, etc.).
- Attraction of internal and external investments.
- Assistance in resolving conflict situations within the industry as a moderator.
4. Target audience
- catering establishments of all formats;
- restaurant chains;
- suppliers and manufacturers of goods and services serving the industry;
- public national and international organizations.
5. Image and tone
- restraint;
- rationality;
- professionalism;
- globality.
6.Where will the logo be used:
- web site;
- social networks;
- business cards, letterheads, stationery;
- presentation materials;
- communication materials (banners in social networks, outdoor advertising, etc.).
7. What exactly should not be in the logo:
a fork and a knife
4 versions of the logo were prepared.
The works were developed in cooperation with the designer Ivan Grishko.
The works were developed in cooperation with the designer Ivan Grishko.
