L'ATELIER
visual identity, logo, opening sequence
Visual identity, logo, opening credits of l'Atelier a documentary series built around
the creative processes in the fields of comedy, writing, cinema, the performing arts, fooding with the contribution of the top-creative minds of Quebec: actors, writers, chef and standup. This series are several workshops in intimate mode to discover the fabulous human creativity and pick some great tips. It’s a kind of masterclass in a most entertaining way: exploring observation, big ideas, writing, lectures, staging, rehearsal, testing, improvement, pacing and performing. L’Atelier is a real beyond the scene.
The visual signature, logo and the opening credits simply suggest this creative process: incubation, illumination, design, tests, critical thinking, improvement, simplification, final tweak and public share. A minimalist motion graphic toolbox playing with this moving object calling: the creative process. Rewriting, erasing, changing, scaling up down, fill in, split, flip, colorizing… All the nice steps required for a perfect creative craftsmanship.
L'Atelier Digital Broadcaster: VRAI, Vidéotron division of Group TVA's new digital channel
VP & Executives: Denis Dubois, Nadege Pouyez, VRAI, TVA Group
Entertainment and Docs, Director: Johanne Ménard, VRAI, TVA Group
Production House: Groupe Fair-Play
Executive Producers: Guy Villeneuve, Marie Claude Morazain, Fair-Play
Content Director: Josianne Lamare, Fair-Play
Post Production Producer: Marjolaine Mercier-Paquin,Fair-Play
Design + Motion Design + Opening sequence
Studio: Mémoire Liquide
Creative Director: Christian Langlois, Mémoire Liquide
Director: Christian Langlois, Mémoire Liquide
Great Computer Artist: Jan VerBurg, Caviar & Pixels
Music: Jean Phi Goncalvez, studio XS
Talents: Louis-Jose Houde, Kim Thuy, Guylaine Tremblay, Martin Picard...
