After 11 years famous musical My Fair Lady comes again to Warsaw scene.
I was asked for creating visual solutions for that great event. And I'm truly glad about that.
First I create recognizable typography, I was focused more for unique and strong impact than reading aspects of fonts.
Because main task in brief was: Impact! I was looking for typography solutions which will work more like kind of regular stain/spot, than letters itself. I also want to have "bricked" letters which are useful for fitting them into different formats, and media used in promotion of musical.
Because main task in brief was: Impact! I was looking for typography solutions which will work more like kind of regular stain/spot, than letters itself. I also want to have "bricked" letters which are useful for fitting them into different formats, and media used in promotion of musical.
Date of Premiere (11 February) - 3 days before Valentine's Day also determines me for choosing colours and general "look" to project.
For completing of font I also design polish letters and digits, for promo mats usage.
Im not professional font designer, but I was looking for some challenge during this project, so I decide to make individual typography (that was preety nice experience).
A few examples of print materials for My Fair Lady project. leaflet, mailing, graphic for tickets.
Other elements used in social media promotions - premiere countdown, new fans, christmas wishes.
And finally, banner formats, elements of AdSense campaign and screenshot from ebilet webpage, main ticket distributor for My Fair Lady musical.
I hope You find this proposition interested, if Yes pls Appreciate.
Thank You for watching and comments..
Thank You for watching and comments..
