Brand agencies are used to rebranding clients. But they rarely apply those same practices to themselves - developing their own internal brand. As part of that, Fulcrum Business PLT tasked me with developing internal assets - including posters, hoodies, letterheads and mugs. 

The posters below showcase Fulcrum's values and areas of expertise. They announce to office-visitors the seriousness of Fulcrum's commitment in a visually appealing, abstract, way.

The Fulcrum mugs are playful - taking full advantage of the application. One holds the Fulcrum logo in a teabag; the other is more functional - the audience-facing side announces Fulcrum's purpose, whilst the drinker-facing side can be used as a reference to the brand colour codes.

Totebags, to give to clients, are bright and bold. The intention was that they'd be 'cool', and stay away from being 'corporate' - that clients would use them because they'd want to use them.