Videos: Concept and Copywriting
Mytra Control
About the project
Product
Mytra Control projects and services videos.
Audience
Customers from industry sectors in search of specific services, solutions and tools related to Industry 4.0, and users interested in Industry in general.
Collaborators
This project was developed by the Marketing team in collaboration with head of Design unit.
Problems and goals
Concept, definition and copywriting
Mytra Control needed to develop its commercial brand image and give visibility to its services, solutions, and projects.
Solutions
How do I approach the project?
1. Define and plan a series of videos to present projects and services.
2. Create information structure for kind of each video.
3. Write texts for each video according to the voice and tone set.
4. Translate into English.
