Website: Redesign and Copywriting
Mytra Control
About the project
Product
Mytra Control company website.
Audience
Customers from industry sectors in search of specific services and solutions to improve their facilities and infrastructures.
Collaborators
This project was developed in collaboration with head of UX/UI unit and Design unit.
Problems and goals
Renew content and brand image
Mytra Control website was created in 2015, since then the company has grown and increased activity areas and services.
Website needed to be updated to really show what the company offers and renew its commercial brand image.
Solutions
How do I approach the project?
1. Prepare a new information structure, according to the company current activities, with double approach - services and activity areas - that includes all the relevant information required to update Mytra Control commercial brand image.
2. Update voice and tone to match the new brand image.
3. Rewrite all the website texts and write new texts for new sections (history, services, activity areas, success stories, partners…).
4. Review and edit automatic translation into English (by Weglot).
5. Prepare and add SEO texts.
