Concert Promotion: Young the Giant
This promotional campaign was created for educational purposes. 3 variants are showcased:
Bus Poster:
Social Media Post:
Highway Billboard:
I've always enjoyed Young the Giant, and their album covers are a great inspiration to my personal work, as well as where the color and style choices were derived from. I tried to keep it faithful to alternative rock posters of the same generation.
The project started as a general music festival promotional item set, but I decided to stick to one band while keeping similar style choices. A rough draft is shown here:
