Canwei Lai 赖灿伟's profile

Varmhome Brand visual design|窝候品牌视觉形象设计

Illustrator
Branding


家,不仅是美好物品的集合——更是生命发生的地方。
VARMHOME致力于创造兼具艺术和质量的原创设计,引领人们创建生活意识,打造一种温暖舒适、轻松惬意的生活空间,赋予产品独特的情感。希望每件产品不仅是一个单独存在的物品,也是构建美好生活的集合体。
中文名称窝候根植于温暖舒适的家,如同候鸟即使四处奔忙,最后回归的地方都是属于每一只候鸟温和的南方。
标识创意来源于品牌名称首字母“V”与家具产品形态,以一种抽象的视觉语言赋予品牌、赋予产品更多的可能性。四角边桌?椅子?储物柜?收纳盒?它可以是任何形态的家具,不同的产品,不同的形态构成一个抽象而富有内涵的图形,正如品牌所倡导的构建美好生活的集合体。

Home is not just a collection of beautiful things - it is where life happens.
Varmhome is committed to creating original designs with both art and quality, leading people to create a sense of life, creating a warm, comfortable, relaxed and comfortable living space, and giving products unique emotions.
The Chinese name is rooted in a warm and comfortable home, just like migratory birds, even if they are rushing around, the place they return to is the gentle southern part of every migratory bird. It is hoped that each product is not only a separate item, but also a collection that builds a better life.
The originality of the logo comes from the initial “V” of the brand name and the form of the furniture product, which gives the brand and product more possibilities with an abstract visual language. Four-corner side table? Chair? Lockers? Storage Box? It can be any form of furniture, different products, and different forms to form an abstract and connotative graphic, just as the brand advocates to build a collection of better life.
(The picture is only for brand display effect, not for commercial use)

​​​​​​​Customer:Varmhome窝候
Design:赖灿伟 LAI_CANWEI
​​​​​​​Year:2021



Canwei Lai
Guangzhou Graphic Designers Alliance (GGDA)/ Member
Foundertype / Signed Designer
Art direction / Brand designer
Graphic Design Consultant

WeChat:542759954
E-mail:542759954@qq.com
www.behance.net/canwei_lai

Varmhome Brand visual design|窝候品牌视觉形象设计
Published:

Owner

Varmhome Brand visual design|窝候品牌视觉形象设计

家,不仅是美好物品的集合——更是生命发生的地方。 VARMHOME致力于创造兼具艺术和质量的原创设计,引领人们创建生活意识,打造一种温暖舒适、轻松惬意的生活空间,赋予产品独特的情感。希望每件产品不仅是一个单独存在的物品,也是构建美好生活的集合体。 Home is not just a c Read More

Published: