1. GIF Snippets
2. Full video
(Vimeo embed)
3. Brief & references
Typically, product introduction videos have a simple, straightforward structure and script to avoid overwhelming the viewer. However, the management preferred to condense several goals into a single video project and reuse it on several touch points, such as on YouTube, Landing Page, and the Mobile app login screen and thus a script and a voice over track have been produced and supplied to me for visualisation.
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4. Script
Arabic
5. Voice Over
(soundcloud embed)
6. Concept
The problem with the reference material:
• The script was dense with information and was focused on explaining the benefits and features of using the platform.
• The reference material was focused on more detailed and often instructional “do this, tap here” information, as well as detailed usage scenario demonstrations.
Proposition:
• The visual style for the production needed to deviate from the references to be more suitable for the script and VO supplied.
• More dynamic 3D graphics would be much more suitable for the supplied material than UI screenshots and screen recordings. They would be more difficult to produce but the results would better complement and emphasise the VO messaging.
Updated references:
More references added which balance UI elements and playful graphics
7. Process
Structure
The production is broken down into sections and shots for easier handling and parallel rendering
Storyboard
8. Snapshots
