LOfavør
Brand identity
LOfavør is the loyalty program for the 900,000 members organized in LO.
They wanted to redesign their brand identity to make it more up to date and also more retail based.
The consept directly translated is «the advantage of being many, is many» as illustrated with all the target groups.
Team
Creative Director: Kjetil Wold
Senior Designer: Mari Oshaug
Project Manager: Tine Moe
Illustration: Peter-John De Villiers
Brand identity
LOfavør is the loyalty program for the 900,000 members organized in LO.
They wanted to redesign their brand identity to make it more up to date and also more retail based.
The consept directly translated is «the advantage of being many, is many» as illustrated with all the target groups.
Team
Creative Director: Kjetil Wold
Senior Designer: Mari Oshaug
Project Manager: Tine Moe
Illustration: Peter-John De Villiers
