CREATIVE CLOUD MEMBERSHIP CAMPAIGN
A lot of people sign up for Creative Cloud. But like a gym membership, a lot of people don't use what they're paying for. We developed an awareness campaign to help our members understand the value of Creative Cloud. Phase one focuses on the breadth of learning content. We reached out to four creators and asked them to share their "aha moments" as they honed their craft along with a playlist of tutorials so CC members can learn along. Enjoy!
Adobe Studio team: Doug Beach, Mark Valenta, Claudia Penwell, Karl Miller, Joseph Martinez. Agency partner: Pereira O'Dell.
