ILLUSTRATOR ON THE IPAD
The Adobe Studio team created an awareness campaign to promote the launch of Illustrator on the iPad. We see empty, drab streets getting reimagined with brilliant illustrations only to be revealed at the end that it's all being created by our hero just by using Illustrator on the iPad. This spot was shot not only during Covid lockdown but also on one of the smokiest days of the year due to wildfires. Enjoy!
This was considered one of the most successful 1.0 launches on Adobe's history with 1 million downloads in the first week. The campaign playbook consisted of our hero video, paid and owned social, emails, and landing pages.
CREDITS
Adobe Studio: Sr. Creative Director Doug Beach, Creative Director Pooja Wadhawan, Creative Director Nancy Lee, Executive Creative Director Dan Cowles, Sr. Video Producer Michelle Mahoney,
Production Company: Skycar Creative — CD Aaron Barry, EP/Director Jane Selle Morgan, Sr. Producer Andy Miller, Producer Jefferson Curry, and many more. Apologies to those whose names I've missed.
Illustrations: Jhonny Núñez
