Branding and packaging design for The Lovely Moon Gourmet Coffee in Orlando, FL.
"A love story told under the moonlight inspired The Lovely Moon Coffee brand, dedicated to that one love of a lifetime which lasts into eternity.
A rich smooth taste reignites the moment of a love born under the heavenly skies lit with the magical moon."
The sample kit for potential wholesale buyers. In addition to providing information of the coffee, the kit also encourages the drinker to share the experience with another, thereby tapping into the pathos that could potentially tip the decision to buy the coffee in the client's favor. The kit contains information slips, a sample bag of coffee, two cups, chocolate, a candle and matches, as well as a letter thanking the customer for their interest in The Lovely Moon.
