FANTASTIC VOYAGE
Adobe Photoshop's Fantastic Voyage campaign aims to inspire creators to go wherever their imagination takes them. The film celebrates Photoshop's true power - not only as a creative tool, but as a vehicle that empowers us to re-imagine the world and go to the furthest corners of our imagination. Follow along as the hero, through the power of her own creativity and Photoshop, re-imagines her own ordinary commute as an extraordinary voyage.
We followed up our hero's journey with a piece that inspires action in our customers. Four fantastic artists that demonstrate their process along with tutorials to learn their techniques, turning this into a full-funnel campaign.
The Studio team at Adobe that created this project: Doug Beach, Mark Valenta, Sara O'Dea, Bonnie Wach, Erica Larson, Elizabeth Desseuge, AJ Joseph, along with agency partners 72andSunny, Mathematic, Dvein.
