Alexandra, an occupational therapist, needed a new logo. Mainly because she changed her target. She previously attended all audiences from children to seniors and now she was going to serve only children. This change needed to be reflected in her communication.

In order to graphically respond to this in a new identity (logo, colors and typography, among other elements), a market analysis was carried out to understand how other professionals in the same segment communicated. In addition to an immersion in the world of Occupational Therapy and the sensory therapy method where Alexandra is a specialist. With all this information, the first ideas were born. The first thing to be created was the isotype that translates the essence of her work. We chose the initial of her name (A) of her as her element and we divided it into 8 elements that represent the 7 senses and the patient who are the pillars of her work. The patient is represented as the central element in the symbol in the form of a circle. The senses were simplified into pieces of different colors.

The wordmark was made with shapes with rounded edges like all children's toys.

In addition, very nice characters were created that will be used in different pieces and in communication to give a tone of voice and approach the patients in a playful way and to bring out the cold idea of ​​a consulting room. They will also be part of playful games that we are preparing.