The Brief
-innovate using design thinking
For this brief, we will be find a problem that people struggle with in the banking ecosystem and then create a solution to fix it. Working as a team in this collaboration, we want to invent a mobile app for a bank called Absolutely. This bank would assist people that battle with a specific financial problem that they are facing specifically with their finances or with their banking experience.
Project planning & Wireframes:
The problem:
● Addressing the problem of creating a banking application to help people save money, and figuring out how to make a ui design that encourage people to budget their money.
● Addressing the problem of creating and crafting the elements that would be best suited to formulating an motivational experience. As well as learning what our target market is and how their spending habits will shape the ui of the application including understanding the psychology of impulsive spending habits.
● Addressing the problem of adapting to different softwares when something doesn’t work and time management to an extreme extent in order to complete the design.
Aims & objectives:
● We aim to create an interactive banking experience that allows to user to develop better financial management skills.
● Our objective is to motivate people to break the habit of impulsive spending.
● Our goal is to create a unique tailor made design that is best used to improved financial management.
Digital process work:
The client:
Absolutely is a banking and financial advisor that was created in 2021, the objective of the company is to assist people with their financial management needs. The core focus is to engage with the users and resolve their problems with impulsive spending habits
that impact their client’s ability to plan for the future. Impulsive buying is the tendency of a customer to buy goods and services without planning in advance. When a customer makes such buying decisions at the spur of the moment, it is usually triggered by emotions and feelings.
Target Market:
The design is orientated towards people that have a problem with impulsive spending habits that affect their ability to correctly manage their finances. Impulsive buying can’t be categorised for one specific product category.
Ages groups:
● 18-24
● 25-34
● 35-44
● 45-54
Have a source of income
Have trouble with saving money
Make bad financial decisions based on their emotions
Challenge:
Engage the large target audience on mobile devices, in order to manage their impulsive spending habits.
Solution:
Develop an interactive impulsive score system based on the target audience’s expenses, breaking down how the user spends their money, aiming to make the user more aware of their negative spending habits every day that hinder their ability to save money.
Result:
A financial management system designed to over time stop the user from impulsive spending money on items do not add value to their financial goals.
Promotional video:
Royalty Free Music from Bensound
Video screens:
Prototype video:
Royalty Free Music from Bensound
Style guide:
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