The owner The project redesigned the whole range packaging of Mercearia Long Fong. Given that the brand name contains the words "Long Fong” (meaning Dragon and Phoenix), which are popular mascots in Chinese culture with clear symbolism, we used the simplified versions of the creatures’ patterns as the key visuals of the packages.

Meanwhile, due to the wide range of Long Fong products, to more systematically use and connect with the vivid images of Dragon and Phoenix, we drew inspiration from the color of costumes in Cantonese Opera, which is an intangible cultural heritage in Macao. The incorporated elements from the Opera’s costumes constitute the unique visual language of the packages, with each appearing as a gift of vigor.