Pre Zomer Campaign at Albert Heijn
It’s always a lovely challenge to create innovative design language within a well-established household brand, known and loved by many for it’s visual consistency throughout decades.
And yet, we managed to bring a bit of new visual and verbal flavour into the pre-summer campaign to support BBQ Magazine of Albert Heijn.It was designed to announce and celebrate a rare thing in the Netherlands: good weather. And open up the BBQ season for which the biggest supermarket in the country, of course, has plenty of good ideas and products.
It’s always a lovely challenge to create innovative design language within a well-established household brand, known and loved by many for it’s visual consistency throughout decades.
And yet, we managed to bring a bit of new visual and verbal flavour into the pre-summer campaign to support BBQ Magazine of Albert Heijn.It was designed to announce and celebrate a rare thing in the Netherlands: good weather. And open up the BBQ season for which the biggest supermarket in the country, of course, has plenty of good ideas and products.
The goal was to push people to go more outside and enjoy the good weather with their families and friends. Campaign has several divisions: main visuals promoting food; BBQ visuals for food and non-food products; wine visuals; tableware and visuals to promote garden plants. To still be in line with the main Albert Heijn brand but stand out a bit, we decided to use blue linen cloth. To make a good story and give a feeling of spring we decide to play with shadows and give the look & feel of a picnic. The main communication system is the label-radar which style-wise links to the BBQ magazine. We created a system of visuals that can be easily placed on all kinds of deliverables and look good on different types of propositions.
Weather radar this spring: it’s BBQ season!
Agency: AH Studio
Creative director: Lennart Wienecke
Art director: Michael Bien
Designer: Elena Ivanova
Post-production: Jan Daniel Wolters
