the story of Jatayu who died in the fight against Ravana when he kidnapped Sita, became a beautiful picture and very suitable to be a role model.

courage, loyalty, focus on the goal to fight & deliver the message, just like the spirit of creative industries that won't kneel to circumstances, & can convey messages through thinking visuals, taste, and also the intention.

with a new step based on deep thinking & analysis (data analytic), Sumur hopes to continue to dare to be better, and greater. Sumur also expected to get Luck and Help from the Gods, without forgetting the identity of the Sumur as part of Indonesia.