Introduction of new graphic elements
Angled Container, Road Markers, & Waves introduced while color and type were carried over from existing design language
Early Bird Social Campaign
1 x 1 Feed Format (left) & 9 x 16 Story Format (right)
Feed Format on screen
3 frame Story
3 frame Story On screen with motion between frames
Final frame featured is the static story asset from above
5 Frame Feed Carousel
Swipe-able format for IG Feed
5 Frame Feed Carousel on screen
3 frame Story On screen wtih motion between frames
Final frame featured is the static story asset from above
Urgency Campaign web banners
A pair of display ads used as part of a paid media campaign as a final push to sell tickets
14KM Race map
60KM Race map
Map markers
