PERSONAL WELLNESS (FULL CASE STUDY)

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PERSONAL WELLNESS®

"The need for personalized care gave rise to the creation of Personal Wellness.

Every person is unique and thanks to the integrated approach we apply, we are able to identify your personal needs and design effective wellness solutions for all ages. Our philosophy is tailored to improve your everyday life and performance and to ensure personal well-being and a better quality of life".

The specialized scientific team of Personal Wellness includes Doctors, Biologists, Dieticians and Nurses, who are perfectly supported by state-of-the-art technological equipment to provide specialized health care and wellbeing services.

VISUAL IDENTITY SYSTEM ®

As a polymorphic brand there was also the need to create a polymorphic identity. Making an attempt to bisect the overall identity into 5 design categories, results in the following:

1. Logo 2. Design System 3. Stationery 4. Packaging 5. Web

01. LOGOTYPE ®

Starting from the logo, 4 identical logos were designed, one for each category of the company. Aiming to cover all possible parameters, the logo can work both in a horizontal format and in a circular one, while keeping its beginning and end as a whole as constant in both cases.

GRAPHIC ELEMENTS ®

GRID: Z as Life! Z axes is the key for visual identity system. It is used in both print (corporate id & packaging) and digital media, sometimes with its full form and lines and other times with an invisible grid.

TYPE: Gotham Greek is the font we choose to cover the whole brand identity.

COLOR: All brandmarks, visual identity and info should be colored in black and white.

In monochromatic compositions, the brandmarks must be inverted as in non contrast backround, they will dillute the effectiveness and impact. Use the gradient rule to know when to invert the brandmarks.