As a sponsor of American Made*, Toyota Corolla joined Martha Stewart Living in celebrating artisans and entrepreneurs. This custom campaign was a collaborative program for MSLO and Toyota, bringing local makers and inspiration to life through custom print and digital creative, regional Maker Meetup in Austin, TX, with custom video; and pop-up experience at Renegade Craft Fair in NYC with on-site Toyota Corolla.
*Martha Stewart American Made is a nationally recognized platform that highlights the next generation of American artisans; celebrating those who have turned their passions across the fields of Food, Style, Design, and Technology into businesses.
Series of advertorials featuring Maker Honorees from American Made Awards, with alternate print creative on right hand page, highlighting curated regional talent.
Martha Stewart American Made at the Renegade Craft Fair in NYC, sponsored by Toyota. Renegade is the country’s largest and most far-reaching independent gathering of makers and crafts experts—and the first of its kind to provide a platform for DIY artisans looking to enter the competitive design market.
American Made Honorees were highlighted on signage at Renegade event, and Toyota had a DIY custom print tote bag for attendees to make and take.
Lucinda Scala Quinn (Executive Food Director, MSL) hosted and interviewed Makers at event in Austin, TX. Video was housed in video units and on MSL video hub. Toyota Corolla car was at the event that celebrated the creative spirit, ingenuity and drive of local artisans and purveyors.
