Inviting the people of Stockholm to leave their mark on Stureplan by adding their pulse to create an interactive and collaborative artwork.
A Hyper Island schoolproject where we had the opportunity to work with Atracta. A company that focuses on outdoor marketing on big screens. They had a vision of a new screen in the centre of Stockholm.
The brief was to make an interactive experience that would enhance the screen. With a team of 6 we started out with researching what people thought about the square, the screen and their habits and needs at the square.
We found out that the people and the needs were very different if you went there weekdays, mornings, nights or weekends. But we saw a similarity that all people needed. To break out of their habits, just to get a distraction and have some fun for a short period.
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Unique artworks
generated by human touch
Concept integrated
in Atractas graphic profile
The project lasted for five weeks and my tasks in the project was; concept development, client contact, AE wiz, mobile app development, greenscreen filming and pitching the concept to the client.
