Client: OCBC

Creative Agency: UNION

Year: 2020

In view of the current covid situation, OCBC wanted to do up a print ad for euromoney that would communicate effectively how they have helped companies beyond banking product, services, platforms – that they create it for the sole purpose for helping their SME customers. 

OCBC Empowers was conceptualised by keeping their objectives in mind and mindful about the current situation to not sound over-celebratory of their wins. The visual execution was done in a quirky approach where it plays with light/shadow in a metaphorical manner.