In 2021, Tonik Bank became the first ever neobank (or digital-only banking) in the Philippines. They wanted to change Filipinos' relationship with banks. Instead of stiff and tedious transactions, they started a romance with all the excitement, passion, and kilig of a new one. Like their audience, Tonik was fun, youthful, and dynamic.

My task was to bring Tonik's personality to life in 13 SEO articles, even when discussing something as serious as financial education.

See excerpts from 3 articles below. Hit the links to see them in full.

We all have big dreams for our loved ones: a fabulous surprise for your parents’ anniversary, a dependable emergency fund for the whole family, or an exciting new sideline with your besties. But to make these dreams a reality, a lot of people need to pool money together. And well, cash collection is usually tedious. At worst, it’s awkward.

That was a problem before though. Now there’s Tonik Group Stash to make cash collection a breeze. 

If you’re asking if we have protection, the short answer is: yes we do. We believe that digital banking in the Philippines can be safe while still giving everyone a good time. We should know ‘cause we’re making it happen.

Tonik is the Philippines’ first ever neobank (meaning we’re purely digital!). While everyone has been raving about our high bank interest rates and convenience, our top priority is still your security.

Let’s cover all the bases before we get it on, shall we?

Many of us were raised to think that hard work equals money. So when we need more money, we take on more work. But can you keep working forever? Do you even want to? Wouldn’t it be nice to retire one day with a cushy stack of savings for you to enjoy?

That’s our dream for you.

Sometimes you’re there at the right time. You get accepted into your dream university. Your barkada comes up with a brilliant business idea. You find the house you’ll raise your future kids in.

But what if you’re not in the right place financially? When you’re thousands of pesos short, do you resign yourself to sighing about The Opportunity That Got Away (aka TOTGA)?

Well, not anymore. There’s no room for TOTGA with Tonik Quick Loan, easy online loans that give the cash you need in as fast as 30 minutes.