Vitaminer is the vitamin-fortified water with various flavors and additives: lemon, raspberry, green tea, B vitamins, zinc, and magnesium. Students, office workers, youngsters, parents with children, all these people buy it. All of them need ‘something to drink’ — something not as sweet as Coca-Cola, and not as boring as just water. We have developed a corporate identity, packaging, and advertising campaign for the brand.

At the start, there are four drinks in the Vitaminer line: Sport, Relax, Immuno, Zero. Each of them has its own flavor, its own cocktail of vitamins and minerals, and its own character.

Read the full story of this project on lovemedo website.