TORINO GRAPHIC DAYS VOL.3
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The festival organized and promoted by Quattrolinee together with Print Club Torino, Plug, Tal and MG2 Architetture reaches its fourth edition, confirming itself as a fixed appointment for visual design professionals and curious citizens.
PLAY, REPLAY, DESIGN!
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Graphic design has a dual nature: it mixes rigour with experimentation and creativity to create an ever evolving scenario. Torino Graphic Days Vol.03 visual identity is meant to enhance and to examine this dual inclination through an experimental approach, using a playful tone. This project mixes the softness and the polychromy of the moving shapes and the accuracy of the GT America typeface, designed by Noël Leu and Seb McLauchlan — both designers at Grilli Type independent Swiss type foundry — merging a rigid design methodology with research and lightness. Using the ludic language as a universal communication field, the festival aims to be an open event mixing irony, fun and curiosity. A place where professionals, enthusiasts and kids of all ages can discover communication, visual design and art playing with us!
