Had the pleasure of working with the Social Media Teams (Michael Ni and Matt Lockman) on coordinating a synchronized social media blitz to Alex Kipman’s keynote live at Mobile World Congress. We leveraged all of my teams visual assets and I designed them to work within the Instagram’s 9x16 awkward aspect ratio editted all of Alex’s keynote script to work with Twitters 256 character limitations. This social media campaign worked out really well. It was the most successful unpaid organic campaign at MSFT in 10 years!