Developed a new identity, user experience, and product design along with a promo campaign for the rebrand of Rewards by Foursquare, the new name of Panel App, a new customer’s home for rewards and sweepstakes where they take surveys, earn points, and redeem prizes. "We set out to create a playful, eye-catching design that makes the user experience more understandable and fun. To elevate the app beyond a typical survey-for-points experience, we aimed to create a game journey, taking inspiration from simple games like Tetris and Legos. We built the identity based on simple shapes and color bar diagrams." rewardsapp.com © Foursquare 2021

Rewards by FSQ is a fresh take on incentivized customer surveys. The new Rewards brand feels modern through the use of vibrant colors and bold typography. Eye catching geometric designs and authentic lifestyle photography gives the brand a unique expressive personality and engages with the audience in a differentiated way.

Something new yet reassuringly familiar, a modern twist on classic puzzles like Tetris and Rubick’s cube. Reimagined geometric graphic design, retro shapes and bold typography. The logo has a playful and retro feeling inspired by type design from the 70’s and 80’s—and is offset with the modern FSQ logo. The icon is an abstract symbol that feels part badge, part puzzle and forms the basis of the graphic design system used throughout the brand.