2021 "Reminisce The Good Old Days" Raya Money Packet Set
Antalis Malaysia reached out to us to design a set of “Sampul Duit Raya” (money packet) for Hari Raya Aidilfitri 2021. What came to mind is the things we forgot growing up. The aim is to reminisce the good old days by introducing nuggets of traditional play, visually and interactively, on this project.
The key visual centres on congkak and gasing, and later further develop into “Circulating Abundance” and “Twirly Delight”. These traditional games are presented in frame animation technique, where animated optical illusion is shown when pulling out the packet. Here, have some fun upon receiving duit Raya!
#Raya2021 #AntalisMY #Summorie #DuitRaya
Paper, printing, finishing and production specifications:
Packet printed on 145gsm AstroPremium
Sleeve printed on 240gsm Brisk Texture
Packaging box printed on 280gsm AstroPremium and 300gsm Xtella
Rose gold and silver foil stamping, blind embossing and debossing
Printed and hand-assembled by Percetakan Imprint
Hand-assembled in KL, Malaysia
Sleeve printed on 240gsm Brisk Texture
Packaging box printed on 280gsm AstroPremium and 300gsm Xtella
Rose gold and silver foil stamping, blind embossing and debossing
Printed and hand-assembled by Percetakan Imprint
Hand-assembled in KL, Malaysia
Creative Director: Ying Tang
Design & Photography: Kyan Cheng
