We established a new territory for the TAG Heuer Aquaracer Campaign featuring the professional surfer Kai Lenny, the freediver Julie Gautier and the cliff diver Robin Georges.
We follow the athletes as they take the leap of faith and each go beyond their edge, a moment where time stands still as they discover their spirit of resilience.
The film is Directed by Builders Club's co-founder Jonas Hegi and post produced by Mathematics.
Grand Prix Strategy du Luxe
Silver - Watchmaking
DDB Paris for TAG Heuer
CCO: Alexander Kalchev
Art Directors: Yassine Ouadah Tsabet, Nicolas Denis
Copywriters: Yassine Ouadah Tsabet, Nicolas Denis
Strategic Planner: Claude-Henri Galbois
TV Producer: Quentin Moenne Loccoz
Art Buyer: Camille Asal
Post-Producer: Jérôme Deplatière
Agency Account Managers: Connie Moreland, Emily Kadijevic, Tom Salvan
Director: Jonas Hegi
Production Compagny: Solab
Producer: Edouard Chassaing
Post-Production Compagny: Mathematics
Post Production Director: Guillaume Nadaud
